In a festive move to celebrate Christmas, Swiss cryptocurrency firm Relai has announced the purchase of 13 Bitcoins (BTC), amounting to a total investment of approximately $1.24 million. This acquisition was revealed on December 26, 2024, showcasing Relai’s ongoing commitment to Bitcoin as part of its strategy and operations.
Relai, known for its Bitcoin-only trading app, has been making headlines for its dedication to promoting self-custody and the adoption of Bitcoin. The company’s decision to buy more Bitcoin during the holiday season not only reflects a bullish stance on the cryptocurrency but also serves as a statement of confidence in Bitcoin’s future value and utility.
This purchase follows Relai’s recent $12 million Series A funding round, which was aimed at expanding its presence across Europe. With this latest investment in Bitcoin, Relai further solidifies its position as a proponent of Bitcoin’s role in the financial ecosystem. The transaction was highlighted by Relai on social media, where they playfully tagged Microsoft, possibly as a nod to encourage broader corporate adoption of Bitcoin.
The crypto community has responded positively to Relai’s move, viewing it as both a strategic business decision and a testament to Bitcoin’s increasing acceptance. The price of Bitcoin at the time of purchase was trading at around $96,159.46, down slightly from the previous day, which might have been seen as an opportune moment for accumulation by Relai.
Relai, established by Julian Liniger and Adem Bilican, focuses on providing a user-friendly platform for buying Bitcoin with an emphasis on users holding their own keys, thus empowering individuals with control over their digital assets. This Christmas purchase not only adds to Relai’s Bitcoin reserves but also serves as an example of how companies might integrate Bitcoin into their balance sheet as a hedge against traditional financial volatility.
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